AD Tech NYC Was a Great Show

Went to AD Tech in NYC for the past three days, and I really have got to hand it to them – there were so many companies and attendees there, packed, high energy – feels great to be a marketer!

-Mio

Blogs

I learned this week that 41% of Blog posts are done in Japanese, followed by 28% in English, and then 14% in Chinese – I thought Americans were Blogging more than anybody, but I guess I was wrong!

-mio

VLOG?

So now that OFCCP has made life easy, and now that Blog’s are the next resume according to ERE – here comes the latest, Vlogging – just when there were 100 million blogs being created every minute, so is the new anchorman/woman being created in the form of a blog – NBC & CNN beware!

Definition ‘Vlog’ - A vlog is a weblog which uses video as its primary presentation format. It is primarily a medium for distributing video content. Vlog posts are usually accompanied by text, image, and additional meta data to provide a context or overview for the video. Vlogs or videoblogs are created by vloggers or videobloggers, while the act itself is referred to as vlogging or videoblogging.

BrassRing becomes Kenexa - Congratulations from beRecruiter!

Finally a move in our industry of a million bogus providers, a smart, effective move on two solid companies to consolidate and create something more powerful and effective....now if only the same can happen with Monster, Hotjobs, Careerbuilder, and the other 5 million job boards - our jobs might become a bit easier...to say the least...

-mio

Colors

Today is my second day at HOUR Tech in Chicago...the show has been a but slow, but one small observation- why is it that half the companies on the market are using orange and blue in their logos? It seems as if the new color of technology is orange!  Resume parsing seems to be a big thing this year and many logos are starting to look like beRecruiter...coincidence or not?

ASP or SaaS? What is the difference? ASP is the name given to companies with a business model for online applications developed during the Internet boom (Web 1.0, if I may...). it stands for Application Service Provider. SaaS stands for "Software as a Service". It is simply the new term used to identify the newtyps of companiesthat are creating web-based business and entertainment services based on newer web browser technology such as AJAX. These types of business models have been adopted into the Web 2.0 culture.

IS your ATS an ASP or SaaS?

Google - In SPACE
An example of the "New School Recruiter" and Web 2.0?

Just when job descriptions were simple, we found Google was hiring...for a newly created position,...in Space!
http://www.google.com/jobs/lunar_job.html

Ok, so I admit it, Google is cool...but how can we transform this cool, into something useable in our daily lives?

What is the next big technology revolution (as part of our HR Revolution) that will actually fundamentally change how we find jobs, how we find people, and how we connect the work with the workforce? Some say Web 2.0 is the next revolution - and I think conceptually it makes sense, but is this really the next step? or Is technlogy still far apart and far beyond one direction. Let's take CD and DVD formats - there's Blue Ray and then there are two or three others (can the world really live with 3 types of DVD formats???) - anyway, what is the next big technological breakthrough? and are these breakthroughs the same for "Job Seeker" and "Job Provider"?

How far should a company go to make a new hire happy? Is having pets in the office, like in the dot-com days, a trend once again? What about afternoon naps?

How deep of a role should community, family, and friends play in a candidates decision making process - concerning whether or not to pursue, join, or accept an offer from a perspective organization?

There is a subtle revolution going on in HR - "Old School HR Practitioners" are fighting "New School HR Practitioners", marketers are playing a vital role in the way we recruit, there are thousands of job boards, every job board partners with every other job board, laws are changing and pose great costs, burdens and challenges, technology is changing by the minute, new web sites pop-up everyday and claim to be the next big thing, social-networking sites want to take over the world, the workforce is global, dynamic, diverse, aging, getting smarter, wanting more, less patient - and recruiters are getting pressed to make a hire "yesterday" - so where does the revolution begin, and where does it end?